Our Solutions

Customisable solutions to suit your needs

Our Solutions

Customisable solutions to suit your needs

| OUR SOLUTIONS

| OUR SOLUTIONS

Competitor Price Tracking

The more competitors there are in a market the harder it is to compete. The pressures to decrease prices increases and puts stress on a company to maintain a profitable outcome.

With price tracking, however, this hurdle is overcome. You can compare retail prices between suppliers over time across a range of consumer products. Directly compare the prices of your products, against the prices set by your competitors for the same products.

Benefits of Competitor Price Tracking

  • More sales and improved margins.
  • More sustainable Customer price perceptions.
  • Identify pricing threats.
  • Analyse past performance and develop a future strategy.

Product & Pricing Analytics

Competitive pricing is a major player for any brand or retailer, as is understanding how products range and brands mix and change over time. 

With InFocus Analytics’ Product and Pricing Analytics you can pinpoint the effects of these changes. Take seasonality as an example. How does it impact specific products, categories and pricing for your own business and that of your competitors?

Benefits of Product & Pricing Analytics

  • Pinpoint the effects of change and adjust your product and pricing accordingly. 
  • Compare your product ranges and brand mixes with your competitors to enhance your strategy and find gaps in the market.

Benefits of Product & Pricing Analytics

  • Pinpoint the effects of change and adjust your product and pricing accordingly. 
  • Compare your product ranges and brand mixes with your competitors to enhance your strategy and find gaps in the market.

Promotional Analytics

Every business has promotional activity, so how do you compete without jeopardizing your profit margins?  

Cheaper promotions is not the answer, but optimising your promotional strategy with InFocus tools to analyse competitor promotional activity is.

From here, you can then establish how your own promotions perform over time using historical data and then inform your future activity and identify opportunities to improve retail operations.

Benefits of Promotional Analytics

  • Protect your margins with a competitor analysis and optimised promotional strategy backed by data.
  • Track your promotional performance over time and understand where you require higher spend.

Competitor Range Analytics

Changes in your competitors stock dynamics can impact your economic performance if undetected. With InFocus Analytics tools you can compare and contrast retailer category brand inclusions and exclusions to stay informed about stock dynamics of the major retailers and competitors. 

This means you can invest in categories that matter to your Customers and drive growth simultaneously.

Benefits of Competitor Range Analytics

  • Regular category updates across retailers and/or competitors enables you to optimise your stock without delay.
  • Identify inclusions and exclusions and invest in categories that matter to your Customers for increased sales and satisfaction.

Benefits of Competitor Range Analytics

  • Regular category updates across retailers and/or competitors enables you to optimise your stock without delay.
  • Identify inclusions and exclusions and invest in categories that matter to your Customers for increased sales and satisfaction.

Data Acquisition

Data accuracy is required for deep retail analytics and tactful strategy development. That is why with InFocus Analytics we have developed innovative and proprietary cloud based competitor data acquisition tools and techniques. 

So now you can receive data dedicated to your market sector or any other adjacent sector, supplier or competitor. After all, no two organisations and their needs are alike.

Benefits of Data Acquisition

  • Receive accurate retail data insights tailored to your needs.
  • Learn about your competitors and invest in strategies of growth.
  • Create streamlined data incorporation and improve efficiency.

| COMING SOON

Benefits of Data Acquisition

  • Receive accurate retail data insights tailored to your needs.
  • Learn about your competitors and invest in strategies of growth.
  • Create streamlined data incorporation and improve efficiency.

| COMING SOON

| START YOUR INFOCUS ANALYTICS JOURNEY

We are here to not only provide you with a customisable business intelligence product, but also to help you decide which solution/s are best for you and your needs. 

So contact us today, and let’s have a conversation about how we can give you the InFocus Analytics advantage.